Why We Talk: It’s Built In

Here is a neat example of building word-of-mouth into the product. Seth Godin discusses its importance in All Marketers are Liars and it can be an effective way to get a message or product to spread. While this may be seen as simple to many, it certainly capitalizes on our need to share and understands why people share.

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5 thoughts on “Why We Talk: It’s Built In

  1. I most certainly agree with you Chris! ๐Ÿ™‚ I’ve read at least 3 of Seth Godin’s books & they’ve help me develop a full understanding of marketing and how important it is to make sure that you’re sharing your product to the right audience. I can honestly say that your blog is very insightful because you understand what it takes. I know that you’re a busy guy, but I was wondering if you had maybe 1-2 minutes of free time if you could take a quick look at my marketing blog to give me your insightful inputs on what you thought about it? (colecornerr.com) I look forward to reading more of your post Chris & thanks again for your help. ๐Ÿ˜€
    -Cole

    1. Thanks for reading Cole! I love Godin’s work.Honestly, I own all of his work. Whether it is marketing-specific like Unleashing the Ideavirus, Purple Cow, All Marketers are Liars or more career-focused like Linchpin, Tribes or Lizard Brain (title escapes me) his work provides ways to begin to think differently. I find that it is a great complement to all academic stuff I read. I dig your stuff and will follow along. Your last post titled “what is a brand” made me think about Oren Klaff’s work (I recently listened to the Podcast London Real where he was a guest). I believe his riffs on low-status pitching applies to brand building. *Brands with strong brand identity never make low status pitches to consumers* Might inspire something down the road.

      1. EXACTLY! ๐Ÿ™‚ Seth breaks down EVERTHING & makes sure that you have a FULL understanding on how important storytelling is. Thank you so much for your input. I will continue to follow your blog, comment, & give praise the stories that help me become a better marketer. Please feel free to keep in touch & email me at any time (cole@cornerr.com) Thanks again for everything Chris! ๐Ÿ™‚

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